I covered the Geneva Motor Show in Switzerland (the public opening was from March 3 to 13, 2016) again this year. In Europe the Frankfurt Motor Show and Paris Motor Show are held every two years in September, but the Geneva Motor Show is held every year in March. In US the NAIAS (North American International Auto Show) is held in January every year and these shows are a good place to see trends in the world automotive industry.
The main attractions of the Geneva Motor Show are flashy and brilliant supercars. Where are the supercars from? Many are from Torino, Italy. Torino is located at southeast of Geneva and on opposite side of the Swiss Alps. It takes six hours highway driving by car from Geneva. There are many big CDS (Car Design Studios) called “Carrozzeria” there. For example, “Pininfarina” working with Ferrari, “Italdesign” is affiliated with Volkswagen, and "Bertone" launched some of the finest cars such as “Miura”"Countach" with Lamborghini. These “Carrozzeria” studios decorate their booths with the latest concept models.
Recently there has been an increase in the exhibitions of supercars made in England. Because the popularity of Formula 1 and other motor racing sports are declining some companies like McLaren and other high-precision parts suppliers are looking to the supercar business to strengthen their sales.
In addition this year the Chinese supercar manufacturer "Tech Rules" unveiled their product for the first time to the world and became a huge topic of conversation. Tech Rules is manufacturing a 4WD, EV (electric vehicle) supercar using a jet engine with a maximum output of more than 1000 horsepower. According to the president of Tech Rules they only manufacture the jet engine in China, the vehicle bodies and the final assembly will be carried out by the parts supplier in United Kingdom.
Mr. Hiroyuki Koba, a development manager for TOYOTA’s new crossover "C-HR"
Korea HYUNDAI unveiled their new type Eco-car “IONIQ” for the first time.
Moving our eyes to the major automobile manufacturer’s booth, plug-in hybrid vehicles had a strong presence. For example, Mercedes showed the sedan model "E350e" with an in-line four-cylinder 2.0-liter engine, 9-speed automatic transmission with (65kw) motor and also the SUV "GLC350e AMATIC" crossover. BMW showed the "225xe" compact crossover with an in-line three-cylinder, 1.5-liter engine and a (65kw) motor. They also showed the "330e" sedan model with an in-line four-cylinder 2.0-liter engine and (65kw) motor.
In the Japanese manufacturers Toyota unveiled a new SUV "C-HR" hybrid crossover. They have also improved the power train and body of the fourth-generation "Prius". Lexus announced "LC", their finest hybrid model coupe which will be appeared in 2017. It has a new system called “multi-stage hybrid system” with two integrated motors and four-speed automatic transmission.
Hyundai of South Korea attracted a lot of attention with their first worldwide attempt. They showed their full line-up of “IONIQ” cars including a hybrid car, plug-in hybrid car and EV (electric car) in the same vehicle body style.
Each company will release Eco-cars because they are anticipating the European CO2 regulations to be implemented in 2021. The regulation is very strict and it will be 95g / km. It is necessary for them to meet the regulation in the three major markets including CAFE（Corporate Average Fuel Efficiency）in US, the CO2 and EV regulations in China and the CO2 regulations in Europe.
Let me digress a bit and talk about a little incident that happened at Volkswagen’s booth. During a press conference of their small car "up!" a suspicious man wearing work overalls came up onto the stage suddenly and tried to get under the "up!". He was immediately caught by guards but when he was pulled down from the stage, he was grinning and said “this car should be repaired, too” and had a board saying “CHEAT BOX” in his hands. He is a British comedian and in the past has scattered play money in the FIFA’s press conference as sarcasm for the FIFA’s bribery issue in July of last year.
TOYOTA’s booth. It is a VR (virtual reality) pedestrian protection demonstration where an individual can experience the collision safety brake system.
“M760Li xDrive”, the finest Sedan from BMW.
A new display from BMW to demonstrate the pedestrian protection system.
The exhibitions in the Geneva show were mainly super cars and eco-cars, but the car manufacturer’s attention was directed at Safety Performance Evaluation Criteria for the pedestrian protection which starts in 2016 by EU NCAP. EU NCAP is a de facto mandatory requirement, so the car manufacturers need to join it. It is very important for them to win the five-star rating for the best public relations of their products.
This is why TOYOTA exhibited with a large booth that included a VR (virtual reality) experience for their collision safety brake system. BMW exhibited the “M760Li xDrive” with a maximum of 600 horsepower output from the V-12 engine. “M760Li xDrive” has a stereo camera mounted toward the front side. When a sensor detects a pedestrian around the vehicle, the pedestrian is displayed in a red frame to alert the attention of the driver.
Currently Euro NCAP is discussing the criteria for the pedestrian protection and it is planning the pedestrian night protection requirement starting in 2018. For the automobile manufacturers, it is necessary for them to strengthen their technological development related to pedestrian protection earlier than the CO2 regulation.
His major is the world automotive industry and he is also familiar with the energy industry, IT and the aging society problem as the related fields. He acts around the world based in Japan and USA and writes for the general magazines, the technology journals and the automotive related media etc.
He is also commentator of motor race and world's motor show on TV program based on his career of the driver of Indy Racing League and NASCAR. In recent years, he has been covering about a paradigm shift from developed countries to developing countries, the motorized vehicle like EV and the telematics.